GCW Consulting LLC

Ni Lu, GCW Consulting's Chief China Representative, joined GCW in 2002. He is based in the firm's Beijing Office. Before joining GCW, Ni Lu was advisor to the Chinese State Planning Committee, the Civil Aviation Administration of China (CAAC) and Beijing Capital International Airport. At the latter organization, he helped develop the facility and system procurement strategy for the first total integrated airport terminal in China.

Ni Lu has been involved in most of the major aviation developments and innovations in the last decade of the People’s Republic of China’s (PRC) aviation development, and his advice and assistance have been sought by virtually all sectors of the aviation business: PRC airlines, foreign airlines, PRC airports, North American airports, foreign airports, concession operators and information system suppliers.

Ni Lu has advised one of the major PRC air carriers on its hub-and-spoke strategy, organized a CAAC airport senior executive management training program at Amsterdam Airport (funded by the Dutch government), and advised one of the largest U.S. electronic product manufacturers and system integrators on its PRC airport business strategy. Ni Lu also has advised one of the largest European gateway airports on its PRC airline marketing strategy.

Ni Lu has been especially involved in assisting in infrastructure planning in the PRC. Thus, he was co-leader of an analysis team that studied a strategy for developing the total logistics center for Beijing Capital International Airport. He also was co-leader in organizing a training program on airport management and operation for a number of Chinese airports, including Guangzhou Baiyun Airport, Shanghai Airport, and Chengdu Airport. Ni Lu participated in the feasibility study/master plan to develop a long-term aviation infrastructure strategy in the Southwest Region of the PRC, including a 44-airport expansion and new construction project under the authority of the U.S. Trade Development Agency and the CAAC. In addition, Ni Lu assisted on a study analyzing the impact of regional jets on Chinese airport systems.

Ni Lu has assisted in planning and organizing various international conferences and aviation forums in the United States and China.

Ni Lu can be contacted at GCW’s Beijing Office at 86-10-6554-2764 or via email at nilu@gcwconsulting.com.

Ni Lu was born on August 23, 1969 in Xi'an, where he attended high school and university. He moved to and has lived in Beijing since 1992. He met and married his wife, Emily Lou as he worked for CAAC. Their first daughter, Maureen Ni, is a student in Beijing Little Oxford Bilingual Kindergarten. They do not have a dog: Emily is scared of all but toy dogs.

Ni Lu spends his leisure cooking for the family and friends, reading novels and menu books, watching sports matches, and music. His favorite author(s) are D.H. Lawrence, T.S. Elliot, and Cao Xueqin. His favorite musical band is the Eagles. His favorite musicians are Michel Bolton, Elton John, and Kenny Rodgers. His favorite musical instrument is Saxophone. His favorite beer is Tsingdao Beer. His dream is to drive someday to Tibet with his wife.